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National Home Infusion Association - Marketing Communications Manager
Salary: $70,000 range
Location: Alexandria, Virginia
Overview
The National Home Infusion Association (NHIA) is seeking a dynamic, experienced Marketing Communications Manager with 3-5 years of experience, preferably in health care, with a track record of developing high-quality messages that promote an organization and generate demand for its products and services.
Essential Duties and Responsibilities
The Marketing Communications Manager will plan, develop, and implement communications activities geared to informing the association’s membership and promoting the organization’s products, programs, and services to stakeholders through print and digital marketing. Responsibilities include:
• Write promotional copy for e-blasts, social media, web, annual conference materials, blogs, news releases, speeches, talking points, and scripts.
• Develop innovative methods to grow membership, conference attendance, and interest in association benefits within the home infusion community as well as outside the industry.
• Evaluate industry analytics and recommend how best to reach targeted external prospects as well as generate leads for annual conference attendance.
• Develop, execute, and assess innovative, results-oriented social and digital marketing strategy, particularly to expand the association’s digital footprint on Facebook, Twitter, Instagram, and other social platforms. This includes managing the association’s day-to-day social media posts, calendar, and performance.
• Develop and post web content and manage web site as part of an integrated communications strategy.
Qualifications
• Bachelor's degree in communications, or related field and 3-5 years of marketing and communications experience, preferably in healthcare
• Strong writing and proofreading skills.
• Superior project management skills with the ability to deliver results under the highest of expectations, on time and quality.
• Hands-on experience and proficiency using latest content management systems to edit or publish web content. Familiarity with Google Analytics, basic HTML coding is preferred.
• Strong work ethic, collaborative, and entrepreneurial spirit and commitment to meeting deadlines.
About NHIA
NHIA (www.nhia.org) is a national trade association representing companies that provide infusion therapy and specialty pharmacy products to home-based patients. For consideration, send letter of application, resume, and salary requirements to: HR@nhia.org (please include Marketing Communications Manager) in the subject line.
To Whom It May Concern,
I'm responding to the recent job posting on the Blogger website for the marketing communications manager position. After reviewing the responsibilities associated with the position and the requisite qualifications, I feel I possess both the relative work experience and education necessary to make me a strong candidate.
I am currently working as the public affairs coordinator for the Irrigation Association, a national association recognized as the authority on irrigation. My current position requires me to perform many of the same functions outlined in your job description.
I also possess a passion for innovative medical strategies like infusion therapy. It is in this passion that that I found the NHIA website, and ultimately this job listing. The work that the NHIA promotes is thing short of incredible, and to have the opportunity to help drive this mission through various marketing efforts would be as fulfilling a job as I can conceivably imagine. NHIA has found a way to mix two passions of mine into one fluid entity, and if given this opportunity, I know that I would thrive.
I’ve attached a copy of my resume per your request. I welcome the opportunity to meet with you in person to further present my qualifications and answer any questions you might have. I look forward to hearing from you soon.
Sincerely,
Sean Lajoie
Sean - I think your best bet would be to send this to HR@nhia.org; I doubt NHIA is monitoring this space, and they wouldn't know how to contact you even if the were.
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